http://www.myemmas.com/: 2011

2011年8月10日星期三

A PERFECT EXHIBITION FOR YOUR BUSINESS!

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Many professional architects with many marketing managers process innovative solutions to develop the potentiality of those exhibitions. The stand is in fact a blend of all these factors those, if properly twisted, could change the future for small companies. Obviously there are many variables which affects the evolution of the event like the product display and advertising, the related merchandising and the services offered into the stand.

To design a perfect exhibition stand" there are three elements those must be mainly considered: the communication that take place within the exhibition, care and innovation of design and, as already mentioned, the services those are made into the stand. The care of communication with potential partners or customers and particular attention for media relations is essential for the success of the exhibition. The ideal situation is to rely on a good communication and public relation agency specifically for your business sector. In fact a good agency is able to elaborate a communication strategy related with your brand and its unique characteristics. Obviously not all the companies can take all this attention to communication and related but is important pay attention to the particular focus in how we want to live the relationship with potential customers and partners. The others elements of the stand are care and services, those need many attention, are the particulars those give to your stand a unique sound and image.

Care of stand is guaranteed by the professionalism of designers those develop customized interior design. The designers work closely with the marketing employee of the company those know exactly the highlight of brand, its characteristics and so can develop the ideal solutions for every particular request using creativity and originality. Then is evident that services must be a frame of the stand because nowadays is essential that every company can offer anything good to taste to the customers. So becomes essential furniture designers to make business become a pleasure, so allowing customers in a corner in which the ca be calmly enjoying their jobs like a passion and not a routine.

Is important that the stand is welcoming both for those that work in it and for ones to visit it and want to know what it represents. Put guests in ease indeed favors the relationship between the company and customers increasing the level of business enterprise.

Moreover, the solutions proposed by designers and design firms are increasingly striking and innovative adaptable to many types of companies that allow you to better express the essence of your business itself through interior design style. Proposed solutions are so innovatively and increasingly striking those can be adaptable to every type of company. Those solutions let you better express the essence of your business also within a custom furniture.

A Non-Marketer's Guide To Trade Show Exhibits

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There are many different types of trade show display, and they all have different specifications, costs, uses, and options associated with them. Only an expert in the field will have an encyclopedic knowledge of them all, but you don't have to understand everything to offer valuable input at company meetings. This trade show exhibits overview will help you understand the main points, ensuring that you're prepared to help your company when the discussion turns to conventions.

Basic Facts About Portable Displays

Every trade show display will have different specifications. Sometimes the basic rules can be broken, and sometimes it's valuable to break them. That's something for your company's convention experts to decide. In general, the following facts hold true:

A bigger unit is not always better. Adding more text is not always better. The larger the unit, the more expensive it will be.The smaller the stand, the more easily it will travel.If a deal on a booth seems too good to be true, it probably is. There are a number of ways to tweak the design of a stand to make it cheaper but far less durable; if you're seeing an unbelievable price, seek the reason behind it. All portable displays should maintain a strong focus on the product they are promoting. Any eye-catching additions to the stand should not draw that focus away. Attention is an element of conversions and sales. Drawing attention doesn't automatically trigger return on your investment.

Style #1: Basic Modular Portable Displays

These are the classic booths that most people envision when they think of a convention. They have at least one wall in the back, and may have some type of surface on both sides or down the middle, dividing the space in half. Most of these booths are modular, meaning that they can be rearranged to some degree. The exact degree of modification will depend on many things, and will probably be a factor in the final cost.

As a category, portable displays are technically quite diverse. If you hear the term in a meeting, you should ask for details about the specific booth your colleague has in mind. A table top stand is a portable exhibit, but is quite different from trade show exhibits that come up from the floor as described here.

Style #2: Banner Stands

Banner stands are typically used to support a larger unit rather than as a booth in and of itself. They are created by stretching a piece of cloth or plastic printed with graphics from the top of a frame to its bottom. The style and size of the frame will vary. This type of stand is notable because your staff can swap out the graphics at the convention itself. The frame is not permanently fused to the plastic or fabric, and the clips or other attachment mechanisms are usually easy to handle. This style tends to be the least expensive of the trade show display options.

Style #3: Pop Up Stands

Similar to a banner, these booths also involve fabric and a frame. They literally pop into place, making setup very easy. They can be more fragile and are more technically complex, so purchasing from a good company is very important. They may cost a bit more, but that can be well worth it for their unique styling. Some offer curves and other geometric shapes that are difficult for other portable units to match.

Style #4: The Portability-Centric Small Unit

This style captures many specific trade show display types. There is an endless variety here, all of them designed for absolute mobility. They are usually placed on a table top because they're not tall enough to stand alone. They are not usually a good choice for a trade show display unless you will be competing against others using the same kind of booth. Size isn't the most important factor in convention success, but using a table top unit when your competitors have full height stands is a disadvantage.

When In Doubt, Look It Up

There is a lot to know about trade show exhibits, and it can't be learned quickly. Much of it will only come with experience and learning over time. As your company delves deeper into the world of conventions, your knowledge will naturally increase. In the meantime, don't be afraid to discuss points you're unsure about and question the company that produces your portable displays. A reliable provider will be happy to explain every detail and answer any questions and concerns you may have.

A Manual to the Hearth and Property India Exhibition

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The hearth, modernly identified as the fireplace or an oven applied for cooking, can be found in almost all properties, specially in the West. Man has been making use of hearths for food, heating as effectively as displays. Becoming an integral component of the residence, science and engineering have because been bettering on the manufacture of hearths.

It is no speculate that the annual Hearth & House india exhibition used since 2000 has been gaining recognition and is a single of Europe's key exhibitions in this area. Used at the Harrogate Exhibition Centre, it showcases hearth products this kind of as fireplaces, electric fires, gas fires, stoves and chimneys.

Site visitors can be particular of seeing the most recent hearth innovations, regardless of whether it is just a fireplace style, a heating component or a cooking fixture in the property. Mixed with masonry mastery and engineering, participants and visitors alike will be kept existing with exhibits from China, Denmark, United Kingdom, Spain, Denmark, etc. No matter whether it's gas fires, or stoves or hearths, there will be an thrilling exchange of the newest engineering in this area.
The Hearth and House Exhibition will take location annually at the Harrogate Worldwide Centre (HIC), North Yorkshire, United Kingdom. Becoming centrally based in the United Kingdom, you will find exceptional transport connections from any of the 3 intercontinental airports at Leeds, Bradford or Manchester. There is also the effortless motorway link or the train connections if flying is not suitable.

Becoming one of the leaders of convention hosting, HIC has an remarkable team which will help participants when the have to have develops. Speak with their organization progress unit for advice about the venue or for a go to before finalising an exhibition. For initial-time tradesmen at HIC, you may well would like to speak to the Advertising Team who will aid on the promotion of items and particulars about marketing chances all-around Harrogate Worldwide Centre. A additional assurance with HIC is their client service which will attend to participants as properly as visitors' complaints.

An important new element of the exhibition is the defense of new products from copyright infringements. Tradesmen who exhibit their solutions at Hearth and House exhibition will be capable to screen new products can rest assured that their styles are guarded by copyright law. Presently, subsequent the Copyright, Patterns & Patents Act 1988, no item can be registered for copyright defense after it has been publicly shown or released.

In addition to offering exceptional accommodation and shopping, this cosmopolitan spa town has anything more to provide. When the exhibition is over, consider a tiny time to get to know its record and heritage and you will find there is a possibility of mixing business with pleasure in Harrogate.

Read more about India Exhibition here: A {Guide|Manual|Information} to the Hearth and {Home|House|Residence|Property} India Exhibition

A Guide to Trade Exhibitions

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Trade exhibitions are the events in which a company should participate if the product it wants to promote is for a very specific industry or user group. The visitors to such exhibitions can be either public or can be only people representing companies of that industry. But in both the cases, the benefit is that only people specific to the industry will be the visitors. This will ensure that you reach your target audience effectively and well as quantitatively. The other benefit is that you have the opportunity to demonstrate your product to the customer who can understand the product as well as experience it.

If you are really keen on promoting your business / product through exhibitions, then here are a few tips for you –

1. Research the market – Study your target audience to understand their needs and behaviour. A market study will help you choose the right tool for exhibition – Demos, Product or Banner Displays. This will also help you decide which exhibition event you should participate in.

2. Identify you objective – It can be promoting your business or product. The objective will help you choose the tools, number of resources, the venue, as well as the actual space in the exhibition space. These factors will govern your budget for the event.

3. After you have identified your venue, tools, actual space and your budget, you should have a plan for the event day. This will include the role of each resource you are deploying. The way these resources will interact should also be determined so that your efforts & resources are utilised to the maximum. This will include planning & preparation for the demo or presentation. If you want you can avail services of companies such as The Showman which are experts in exhibitions. They offer planning services for exhibitions.

4. Once all this is done, you should not forget that exhibition is aimed at generating revenues by getting leads. So, you should also have a medium through which you can generate leads and follow up with them after the exhibition. These media can be questionnaires, feedback forms etc.

Once you have the entire plan in place, you can decide on the design and production as well as movement of your promotional tools. These tools mainly banners, displays, private discussion areas, lighting as well as outdoor flags. It is always advisable to get all the planning done as well as get the tools from one single supplier as it becomes easy for you to co ordinate and avoid any time delays. One such company providing all the services you may require is The Showman, located in NSW, Australia. If you are looking for an integrated solutions provider for your exhibition event, then The Showman is the best option for you.

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A Trade Show Exhibit Of Unique Interest: How And Why To Use Live Demonstrations At Conventions

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At any given convention, half of the trade show displays that are set up will have some kind of showcase for their products. Most of these will be relatively uninspired, and might not even have the opportunity for visitors to interact one-on-one with the product. A small handful will have an interesting and interactive setup and be more successful at creating a memorable visitor experience as a result. Only a very small minority will have their trade show exhibit set up to go a step beyond a simple showcase with live demonstrations. These demonstrations may seem difficult to organize, but when done properly they can be a powerful tool to promote your product.

Where There Is Activity, There Is Interest

The reason that demonstrations make a trade show exhibit so successful is simple: the action attracts visitors in a way that few other things can. When people walk by and see someone doing something and being watched, they are far more likely to stop and observe for themselves. In essence, having someone demonstrate your product will increase the chance that people will come see the presentation. It takes care of two of the most important aspects governing the success of a trade show stand at once.

It Isn't Hard To Organize Trade Show Stand Exhibitions

Getting these benefits for your own exhibit doesn't have to be difficult. The main elements of successful showcases are an interesting product, an interesting presenter, and a way for that presenter to be set apart from the crowd. The interesting product is already covered - your item is something that will sell and that will make people take notice. What tends to be more difficult is finding the presenter and determining how you'll set him or her apart from their surroundings.

There Are Two Ways To Make A Showcase Stand Out: Volume And Height

In order to ensure that your presentation gets results, you need to create an area within your trade show stand that is designed to host the demonstrator. People will be less likely to stop if they cannot tell within a few seconds that something special is going on. If you have something objectively bigger, taller, or louder than everything else in your trade show displays, people will pay attention immediately.

If your trade show displays have the room for it, including a small stage in your space is absolutely ideal. The stage should elevate the demonstrator and any tools he'll need during the demonstration just enough that he's visible above the heads of the crowd. If you don't have that much space, see about finding some kind of podium or short stand.

No matter how much space you have, you should carefully consider the volume that you want to project. In order for a demonstration to be successful, you will almost certainly need some kind of microphone system - normal voice volume gets lost in a large hall. You want to have the volume loud enough that it can attract passersby, but not so loud that it becomes annoying to everyone at the convention.

If you follow these tips, you'll be able to enjoy the extra attention that demonstrations bring to displays and turn visitors into customers.

5 Cities on $250 a Day - trade exhibition

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Buenos Aires

In sexy South America, Laura Begley discovers she can do more than get by—she can spend, spend, spend

4:30 A.M. The sun will be rising any minute now, as my boyfriend and I leave La Confitería Ideal (384 Suipacha; 54-11/5265-8069), the old-world tango salon that had a cameo in the movie Evita. We're night owls, so we fit right in here: nobody eats dinner until 11, and the tango clubs stay open until dawn. Plus, it's cheap, so we let loose, ordering champagne ($1.75 a glass) at each stop and hailing cabs ($3, maximum) to take us around. It costs only $1.75 to get into La Confitería and the candlelit La Divina Milonga (572 Avda. Independencia; 54-15/5422-1667). The gritty-yet-cool dance hall Salón Canning (1331 Avda. da Scalabrini Ortiz; 54-11/4342-4794) didn't even charge us a cover.
Amount Left $223.50

12:00 P.M. A former convent, Malabia House (1555 Malabia; 54-11/4831-2102; www.malabiahouse.com.ar) is the perfect place to sleep late. Our $115 room faces a quiet courtyard, and the staff serves breakfast all day. A stylish Belgian couple we meet at the communal dining table points us in the direction of some chic boutiques in the surrounding Palermo Viejo district. At Fortunata Alegría (1739 Gurruchaga; 54-11/4831-8197), I spy a curve-hugging strapless jersey-knit dress for $92. Maybe tomorrow. I've had too many medialunas (sweet croissants) today to squeeze into anything that revealing.
Amount Left $108.50

2:15 P.M. An Argentinean friend had two words of advice for us: San Telmo. The cobblestoned colonial neighborhood is home to an amazing Sunday flea market at Plaza Dorrego, where street musicians entertain the crowds and you can find great deals on estate silver and $100 chandeliers. The antiques stores here are open the rest of the week, too.
Amount Left $108.50

5:00 P.M. Call me shallow, but my favorite thing about tango is the retro shoes. (In my defense, the secret to the complex moves is in the suede soles, which virtually glide across the floor.) I snap up a pair that look like they could have been made by Marc Jacobs, and cost far less ($56), at the fashionable shop Tangobrujo (754 Esmeralda; 54-11/4325-8264).
Amount Left $52.50

6:45 P.M. Dinner is hours away, so we stop for tapas and a glass of Malbec at Gran Bar Danzón (1161 Libertad; 54-11/4811-1108), a modern space with concrete-block walls. The generous bartender even offers samples of other local wines. Total bill: $14. Charge for the tasting: Nada.
Amount Left $38.50

9:00 P.M. For years, many young people here shunned their grandparents' music. But tango has made a massive comeback, and the hippest spot around is La Catedral (4006 Sarmiento; 54-11/4342-4794), in a wildly decorated warehouse. We join in the fun and take a lesson ($2.50 a person). I thought my fab new shoes would make me the star of the dance floor. I was wrong.
Amount Left $33.50

11:30 P.M. We have enough money left over for dinner at Caba?a Las Lilas (516 Alicia Moreau de Justo; 54-11/4313-1336), a packed waterfront steak house. The average cut of Argentinean beef is big enough for two, and the restaurant throws in a platter of appetizers with the cover ($7), so we split the ojo de bife ($13), blow the rest on a good bottle of wine ($12), and gear up for a night of club hopping.

Total Spent $248.50

4 Hot Spots in Rome - trade exhibition

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1. Eat It

Meat-and-rice-stuffed red pepper, followed by handmade pasta with eggplant and caciocavallo cheese, at Sicilian chef Filippo La Mantia’s restaurant La Mantia (dinner for two $208).

2. Buy It

Ilaria Venturini Fendi’s eco-friendly totes made from recycled airplane-seat fabrics and sold at her recently opened boutique Re(f)use (bags from $296).

3. See It

Twenty of Caravaggio’s greatest paintings, including Supper at Emmaus and Boy with Basket of Fruit, in a rare exhibition hosted by the Scuderie del Quirinale (February 18–June 17; $15 entrance fee).

4. Book It

The airy Frattina suite at the five-room guesthouse Crossing Condotti (doubles from $386), furnished with crisp white linens, coffee-colored silk curtains, and the owners’ heirloom oil paintings.

3 West Coast Weekend Getaways - hong kong concert

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David A. Keeps, Meeghan Truelove Palm Springs (285 miles round-trip from Los Angeles)

A nouveau–Rat Pack oasis on the desert floor of California’s Coachella Valley, Palm Springs draws both the country-club set and the design-obsessed. But this resort town famed for its superlative vintage shops and classic architecture is also pleasantly rough around the edges: rocky landscapes, cactus forests, and alpine villages are all there to explore—if you can tear yourself away from that poolside chaise.

Lay of the Land

It’s a straight shot east on I-10 from Los Angeles to Palm Springs, past numbingly identical suburban shopping centers—but for a much richer experience, stop at the spots that most visitors whiz past. In Pomona, a half-hour outside L.A., a quick drive south off the Garey Avenue exit leads to the world-class American Museum of Ceramic Art and the pedestrian-only Antique Row on nearby Second Street.

Want to see pines as well as palms? Detour north from I-10 onto the panoramic Rim of the World Scenic Byway, which snakes up into the San Bernardino National Forest. In under an hour, you’ll arrive at the upscale mountain hamlet of Lake Arrowhead, where you can have lunch overlooking the water.

If your idea of shopping is bagging designer goods for less, then Cabazon, just off I-10, is sheer heaven. The highway-hugging Desert Hills Premium Outlets features 130 stores—from the usual mass-market brands to exclusive labels like Gucci, Etro, Prada, and Tod’s.

Farther ahead, giant silver energy-generating windmills appear on the horizon. To reach Palm Springs, follow U.S. 111, which morphs from a windy strip in the sand into tree-lined Palm Canyon Drive, where much of the best shopping is located. Put the top down and cruise a city rich in Midcentury Modern sights.

The areas outside Palm Springs—like legendary Joshua Tree National Park, about an hour away on rugged Twenty-Nine Palms Highway (CA-62)—are known for almost-lunar expanses. After a self-guided hike on one of the nature trails, end in Desert Hot Springs for a massage and a soak at one of the many thermal mineral-pool resorts. —David A. Keeps

(Secret) Islands of Greece - hong kong concert

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When I was seven, my family moved from Greece to the United States. I’ve been living in limbo ever since, shuttling back and forth, accruing frequent-flier miles and a growing sense of disorientation. What starts as an idyllic summer vacation often morphs into a mild identity crisis. If I’m both Greek and American, where am I really at home?

So in planning my annual trip to Greece last summer, I chose destinations that wouldn’t make me feel like a visitor. After three decades of traveling in the country, I’d already done countless sunsets on Santorini, moonlit concerts under the Acropolis, and midnight dinners on Mykonos. I wanted to go where locals spend their vacations, the Greek equivalent of Stonington, Maine, not Miami Beach. On this trip, I aimed to re-create the simple, sunlit joy of summers past, when home was wherever you spread your beach towel. I finally narrowed it down to three islands I’d visited years ago on trips that left me with fond memories and clear, sharply lit snapshots. Then I canvassed Greek friends who confirmed that the places have remained virtually unknown to most Americans but beloved by Greeks. The risk of revisiting somewhere you’ve loved is that it will betray you by having grown older and more jaded, as you have. But the islands I rediscovered made me forget the past and embrace the present—meeting friends on Spetses, walking into a time warp on Monemvasía, and exploring caves and coves on Kíthira. These islands couldn’t be more different from each other, but each is quintessentially Greek, full of unpretentious food and locals offering the kind of welcome you only find when you’ve really gotten away.

Spetses

I first visited Spetses, a small island with 18 miles of coast and a hilly interior of pine forests, as a teenager, while staying in my aunt’s cottage in Portoheli, on the mainland. From my aunt’s house, I’d hike down a dirt path to the port, then take a water taxi across the -Gulf of Argolis over to Spetses town, a waterfront stretch of well-kept ship captains’ mansions with pebble mosaics in their inner courtyards and massive anchors out front. Spetses seemed gloriously cosmopolitan to me then: British, Italian, and French visitors mixed with the wealthy Athenians who moored their yachts in the harbor.

It’s not so different today. Less than two hours by hydrofoil from Athens, Spetses is still a favorite getaway for city dwellers seeking an escape from their manic megalopolis. "There are no cars on the island in summer, except a few belonging to local businesses," said the woman who welcomed me to the Nissia hotel, a complex of pastel cottages built on the grounds of an old textile factory, as she led me around a pool populated by nannies giving swimming lessons. "You can flag down a horse-drawn carriage on the harbor, walk, rent a bike or motorcycle, or have us call a cab. But be prepared to wait," she warned. "There are only four cabs in total."

The four cabs serve a population of 4,100 year-round inhabitants, all living in or around Spetses town. In 1821, when the Greek War of Independence began, Spetses had 13,000 inhabitants. Now, there are only enough locals to support one high school, but in summer and on holidays, the island’s population swells to nearly its 19th-century level. During the time I spent on Spetses, I grew accustomed to the island’s rhythm, swaying between the traditional life and the swanky summer scene. One night I ate a simple meal of tomato fritters and calamari at Roussos Taverna while a gypsy lady circulated, hawking embroidered tablecloths. When she stopped to take a bathroom break, my mustached waiter watched over her bundle of fabric, leaning against a wall under a string of octopi with his captain’s hat pushed low on his forehead. The next evening, I joined friends who had piloted a speedboat over from the mainland to eat at their favorite restaurant, La Scala. We sat at a candlelit table on a rooftop overlooking the sea, and soon the blond owner, Fenella Catsoris, recognized my friends as regulars. She hurried over and exclaimed, in an accent and scene out of Absolutely Fabulous, "We’ve got fresh truffles! I went to Athens today on the catamaran and picked them up." Originally from England, Catsoris married a Greek and had been living on Spetses for 22 years. Now she is enriching the island’s gourmet offerings, one truffle at a time.

I spent my mornings in town, browsing art stores and dodging yachties photographing each other with their cell phones, and my afternoons playing Gilligan’s Island, sailing a rented motorboat from one secluded, crescent-shaped cove to the next. One afternoon, I swam in solitude until a yacht sailed up and I decided to grant its topless inhabitants some privacy. So I motored on to the sandy beach of Agia (Saint) Paraskeví, eight miles southwest of the harbor, where pine trees scented the air and provided a dark-green backdrop for the cobalt sea and a whitewashed chapel. After a lunch of fried zucchini and perfectly spiced mini-burgers at the beach’s nameless taverna, I reclined on a sun-bed, eavesdropping on a seven-year-old boy who spoke Greek with his parents, French with his nanny, and Arabic with his sister (they live in Dubai during the rest of the year, he told me).

6 Emerging Asian Neighborhoods - trade exhibition

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HONG KONG
Causeway Bay
A creative hub of café and consumer culture

THE SCENE Neon-lit and dense with high-rises, Causeway Bay fuses the essences of New York, Hong Kong, and Tokyo into one bubbling urban stew, with teenage punks, media types, and celebrities all moving to the frenetic pace. Fashion magazines and filmmakers like Wong Kar-Wai (In the Mood for Love) have had offices here for years amid monster malls (see the skyscraping Times Square complex). But it was the arrival of the hotel JIA (1?5 Irving St.; 852/3196-9000; www.jiahongkong.com; doubles from $198)—with its discreet rooms outfitted in spunky white sofas and bright daffodil detailing by Philippe Starck—that established a permanent beachhead for the style set in 2004.
THE EPICENTER Get swept into the crowd under the towering SOGO department store sign.
SHOPPING High-end retail centers (including the newly renovated Fashion Walk, where Vivienne Westwood and Agnès B. have shops) and tucked-away boutiques make conspicuous consumption here a satisfying adventure. G.O.D. (Leighton Center, Sharp St. E.; 852/2890-5555) takes iconic Hong Kong scenes and pastes them onto notebooks, bamboo-trimmed sofas, and an enormous range of home accessories. At Island Beverley (1 Great George St.; 852/2890-6823), the four floors of boutiques no bigger than closets are filled with hand-painted and repurposed clothes crafted by young Hong Kong?bred designers. Going for that classic retro-chic fifties look?Browse the vintage-inspired skirts and blouses of Azalea by I'sis (G/F, Po Foo Building, 3?5 Foo Ming St.; 852/2808-4183).
RESTAURANTS Eating is serious business in Causeway Bay, where you can sample beef noodles in Swiss sauce at Tai Ping Koong (6 Pak Sha Rd.; 852/2576-9162; dinner for two $30) and even taste some great Italian at Da Domenico (10?12 G/F Sunning Plaza, 10 Hysan Ave.; 852/2882-8013; dinner for two $148), a miniature trattoria where every dandelion green, white bean, and branzino is flown in from Italy daily. Pumpernickel Café (G/F, Shop B, 13 Cleveland St., Fashion Walk; 852/2576-1668; dinner for two $35), a smoky hideaway for the literary crowd, serves rocket-fuel espresso and house-baked breads and pulses with great jazz tunes.
NIGHTLIFE At the salon-style café and lounge After School (2/F, 17 Yun Ping Rd.; 852/2983-2130), procrastinating stylists and writers gather around old grammar-school desks for citron tea and gin-and-tonics. Across the street and 27 floors up, film stars and business tycoons commingle on the gray couches of Shelter (27/F Henry House, 40?42 Yun Ping Rd.; 852/2577-1668) to watch the animated short films projected on the wall and take in the views of Hong Kong.

SEOUL
Samcheong-dong
An artists' colony and collectors' haunt

THE SCENE The enclave ?rst began to develop when a handful of
GALLERIES opened in the early nineties along with an oddly placed hat boutique, Lui Elle (100 Hwa-dong; 82-2/720-0309). In the past two years, a younger generation has moved into the area's streets—which wend past gable-roofed houses and the east wall of the magnificent Gyeongbokgung Palace—forcing Samcheong-dong to expand up the hill to the foot of Mount Bukhansan. Now you'll ?nd writers scribbling quietly, Japanese and Korean tourists, and brooding artists and scholars sitting notepad to laptop in the ramshackle noodle shops and modern cafés with glassy new fa?ades while sipping green-tea lattes and Shiraz.
THE EPICENTER The Café at Kukje Gallery (59-1 Sokyuk-dong; 82-2/735-8449; dinner for two $30) is an oasis of blond wood and lazy afternoon conversations. Regulars usually include Korean politicians hiding out and conceptual artists planning their next exhibition.
GALLERIES Art is the raison d'être for Samcheong-dong; the neighborhood's Kukje Gallery and Gallery Hyundai (80 Sagan-dong; 82-2/734-6111) continue to raise awareness not just of emerging Korean artists but of global ones as well. (Kukje plans to show the work of installation artist Lee Bul and has also exhibited Bill Viola's videos.)
RESTAURANTS have even gotten in on the art scene: Cook 'N' Heim (63-28 Samcheong-dong; 82-2/733-1109), a pocket-sized café and restaurant, has a gallery in the small rooms surrounding a courtyard, and Gallery Café (110-220 Palpan-dong; 82-2/734-9466; lunch for two $34), a wine bar lit by hanging paper lanterns, showcases rotating exhibitions of Korean painters.
RESTAURANTS Bar 0101 (124-2 Samcheong-dong; 82-2/723-1259; dinner for two $40) keeps its orange bucket seats full by serving simple Italian pastas and foamy cappuccinos. It's also a great place for people-watching. Quo Lai (110-230 Samcheong-dong; 82-2/720-3368; dinner for two $32) has Leonardo da Vinci?style frescoes on one wall, dark floors, and spicy dishes from all over China. Prefer something Korean?Ji Hwa Ja (11-8 Samcheong-dong; 82-2/733-5834; dinner for two $72) presents lengthy multicourse affairs of marinated meats, bamboo salads, and other Joseon Dynasty food.
SHOPPING Bring home earthenware vases, plates, and urns by celebrated ceramist Yang Gu from the artist-owned Boinhang (63-47 Samcheong-dong; 82-2/720-4421). First Flag Shop (28 Samcheong-dong; no phone) lays out its primary-colored, hand-sewn leather pumps, boots, and sneakers on circular rugs and low-lying shelves. And the pioneering milliners at Lui Elle are still the reigning retailers, selling out of velour top hats and flowery sun chapeaus in every size, shape, and color.

2011年8月9日星期二

NetSuite RenewForce軟件助客戶省50%

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10月22日，旨在為中小企業或大型企業的部門級工作組提供管理軟件的NetSuite公司，今天為其salesforce.com網站用戶發布了一款在線CRM產品——RENEWFORCE。NetSuite希望這款產品可以讓客戶逐步擺脫企業獨立銷售支持系統，進而嘗試由SaaS形式實現的客戶關系管理。

目前，salesforce.com用戶只需支付原來使用費的一半額度即可使用RenewForce軟件，嘗試新的銷售支持系統。

NEC開放式關鍵業務系統（OMCS）解決方案

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　　一、概要

　　目前，企業正處于全球化競爭的時代。在市場環境中，由于跨國企業的進入、因特網社會的到來，呈現出無國界化等趨勢。由于這種全球化，使得接觸的顧客更加多樣化。

　　在經營環境方面，隨著這種全球化的發展，越來越需要企業削減經營成本、強化競爭力等。例如，世界各地都將生產基地轉移到亞洲(尤其是中國)，以推進成本削減。例如，福特汽車也在中國、馬來西亞、印度尼西亞設立工廠進行生產。

　　在這種經營環境下，企業的系統也必須能夠靈活、快速而穩定地應對這種變化。除了全球化之外，企業的事業環境也急劇地發生著各種變化。例如，金融的自由化、規制緩和的擴大等經濟的變化;急劇的技術創新等技術的變化;顧客需求的多樣化、生活方式的變化等，要求企業的IT系統必須靈活地應對各種經濟的、社會的、技術的變化以維持和提高企業競爭力。

　　應對這些需求，NEC通過構建許多大規模的開放式關鍵業務系統，確立了在開放的環境下構建穩定系統的技術。本文簡要介紹了NEC的開放式關鍵業務系統OMCS(Open Mission Critical System)解決方案。

　　二、適應全球競爭的企業IT系統特征(靈活性+穩定性)

　　在提高企業、組織的競爭力方面，有如“敏捷經營”、“顧客意愿”、“提高效益”、“差?e化”等經營的關鍵點;為了實現這些目的，必須超越單個組織、單個企業和國家來開展事業。因此，不能單純地將信息技術(以下簡稱“IT”)作為工具，還必須不斷提升其作為創新的動力和發動機的使用價值。

　　如上所述，在滿足“全球化協作”、“業務活動創新的實時應對”等要件方面，人們要求IT的關鍵是具有較大的“靈活性”。同時，在開展全球化商務方面，由于日益強烈要求24小時、365天的持續的業務、商務活動，因此人們要求IT的關鍵是具有更高的“穩定性”。

　　以傳統的大型機(Mainframe)為基礎的系統，即使具有相當的安全性和可靠性，也難免在系統開發、導入的快速性以及不同機種的擴展性等方面存在弱點。速度及擴展性即靈活性，要實現這一目的，必須構建開放式的信息基礎設施。這時的關鍵詞是“Free(自由)”、“Fair(公平)”、“Global(全球化)”，滿足這些需要的平臺就是“Open System(開放式系統)”。NEC利用在ACOS通用計算機商務方面培育起來的系統構建技術、軟件技術等獨自的知識技術，提供了采用開放技術的系統構建方案。Open Mission Critical System(開放式關鍵業務系統)能夠提供非常可靠的穩定性和靈活性。

　　系統的開放化并不是新的話題，要建立開放式關鍵業務系統，必須擁有各種技術。NEC通過構建許多大規模關鍵業務系統積累了開發開放式關鍵業務系統的相關技術。

　　三、NEC的OMCS能夠解決的課題

　　NEC的開放式關鍵業務系統OMCS具有以下特點:

　　1.在以往Client層/AP服務器層/DB層的3層結構的基礎上增加了Hub層，采用提高了擴展性的4層模型;

　　2.單元組合型/系統模型的高速度/高可靠性平臺構建技術;

　　3.運用關鍵業務中間件DiosaGlobe的高可靠性系統;

　　4.Best of Breed的開放系統的產品構成;

　　5.系統集成公司和產品供應商合為一體的HA(High Availability:高可用性)支持。

　　以下內容將介紹如何利用NEC的開放式關鍵業務系統OMCS來構建當前所追求的“靈活性(擴展性+速度)+穩定性”的系統。

　　1. 具有擴展性的系統

　　下面介紹NEC的OMCS在擴展性方面的優點。NEC的OMCS的特色之一是在以往Client層/AP層/DB層的3層模型基礎上增加了Hub層，采用了4層模型。

　　Hub層處于Client層和AP層之間，進行電文格式、協議的轉換。由于Hub層進行這種轉換，AP層就不需要識別ATM、營業店終端等終端的種類。因此，當需要增加終端種類或者要與其它系統相連接時，就能夠減少對AP層的影響，很容易地與其它系統連接。

　　另外，采用這種4層結構后，隨著系統的增長，在擴展所需功能層時只需增加必要數量的設備。例如，業務AP處理量增加時可追加AP服務器;店鋪合并等數據量增加時可追加DB層;要追加連接處時可追加Hub層。而大型機則無法這樣按層次分階段地靈活進行擴展，因此要擴展處理性能時必須進行更改。

　　2. 快速構筑

　　從應用程序的開發方面來看，一般情況下，大型機全部采用個別開發的方式;與此相比，開放系統有各種軟件包，并采用“軟件包的組合+個別開發”的方式，因此可以實現比大型機更快速的開發。

　　另一方面，從平臺方面來看，相對于大型機的單個供應商，OMCS則是多平臺，因此需要最佳產品組合系統集成商的力量。NEC積累了各種大規模OMCS系統開發技術，能夠實現最佳產品組合。我們把這個叫做“Best of Breed”。在系統構建方面，NEC除了新構建之外，還增加了單元組合型和系統模型運用型的系統構筑類型。通過系統模型和單元施工法的運用，能夠大幅度地削減平臺構建的工時數。

　　3.穩定性

　　據Gartner公司的調查，在系統死機的原因方面，HW/OS/MW的原因僅占20%，剩下80%是應用程序、運用的問題。也就是說，要減少系統死機，單靠提高平臺的可靠性是不夠的，還必須在應用程序、運用水平等方面采取綜合性對應措施。

　　關于可靠性的思考方法，有零缺陷和防止故障兩種。

　　所謂零缺陷，是指通過追求H/W、OS及其它各程序、產品及應用程序(包括軟件包)等產品所具有的可靠性來實現“構建不宕機的計算機系統”的思考方法。

　　所謂防止故障，是指把通過將各個產品進行功能性組合來提高整個系統的可靠性的構建方法與系統的綜合性運用管理、監視技術相結合;同時，不僅在故障發生時，而且在日常的系統正常運轉中也要防止故障于未然，利用這種支持力來實現“構建不停止的業務系統”的思考方法。

　　下面講述NEC的防止故障。防止故障要求有高可靠性系統構建手法、運用監視、故障發生時的支持力。

　　我們以在大型機上構建的平臺和在Unix上構建的平臺之間的差異為例，介紹NEC的高可靠性系統構建手法。

　　由于大型機上組合的各個產品由相同公司開發，因此功能密切相連。但是，這將完全依賴于1家公司的開發能力。

　　Unix 平臺的優點在于其應用程序、中間件的開發不依賴于1家公司，而是采用全球的Best of breed產品。但是，由于各產品供應商出于產品戰略等考慮，其開放平臺在功能性方面結合松散。因此，雖然每個產品能夠實現大型機的功能，但從總體上判斷，大多需要應用程序的補充，可以說很難稱得上強大。

　　為了彌補開放式產品的組合所產生的各種問題、故障信息的接收和通知、軟件包切換等功能相關性的不足，NEC提供擴展型操作系統“SystemGlobe”，以及擴展型中間件“DiosaGlobe”等產品。

　　擴展型中間件DiosaGlobe是可在開放式平臺構建關鍵業務應用程序的產品群。擴展型OS SystemGlobe是集群系統的構建和運用技術的相關軟件產品。

　　OMCS技術不僅利用本公司生產的這些產品來彌補原系統的功能不足部分，而且運用在實際業績和經驗方面已得到證明的“開放式關鍵業務系統構建方法論”，在開放系統中實現了與大型機相當的“高可靠性”、“高可用性”、“高運用性”的平臺。

　　NEC以豐富的業績和經驗為基礎，確立了開放式關鍵業務系統構建理論。據此，以NEC生產的中間件DiosaGlobe為中心，可以在短時間內構建開放式關鍵業務系統。DiosaGlobe可提供高可用性、24小時運轉、高運用性、高吞吐量/高響應性等關鍵業務系統所必需的各種功能。例如，使用DiosaGlobe/APBASE后，可以在不停機的狀態下切換應用程序，制作靜止底賬等。

　　另外，運用系統構建模板，能夠以實績較好的系統構建信息為基礎設置最佳的系統構建參數等。

　　其次，介紹對于防止故障很重要的運用監視。為了實現高運用性，NEC提供WebSAM (OPBASE)中間件。通過導入WebSAM，可以對跨越Unix、Windows等各種平臺的多平臺/異構環境的大型機、Solaris/HP/AIX等進行集中監視，削減了運用成本(操作人員數量等)。另外，由于即使在多平臺環境中也可以進行統一界面的監視，操作人員無須學習多個平臺的相應操作，削減學習的工時數。利用導入WebSAM (OPBASE)后的這種效果，使總的運用工時數減半。

　　最后介紹對于防止故障很重要的“故障發生時的支持力”。在開放系統中，由于要使用多個供應商提供的產品進行組合來構建系統，故障對策變得更加困難。對此，作為HA支持，NEC通過與Best of Breed的供應商之間的聯合，構建全球化的支便在故障發生時，能夠通過信息共享設備交換故障信息、確認故障調查情況、快速恢復系統、排除故障。NEC在支持體制上提供標準HA支持、高級HA支持、超級HA支持等3種級別的支持服務。開工率的基準:高級HA為99.99%，超級HA為99.999%。穩定性+擴展性，4層結構快速構建。

mySAP供應鏈管理主要功能--供應鏈協調

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您必須能夠對來自各種供應鏈活動的性能數據進行匯總與分析，然后使用這些信息改善業務運作，并根據不斷發展的業務形勢作出調整。

　　在新新經濟時代，供應鏈具有復雜、影響深遠、瞬息萬變的特點。管理這個高速發展環境中的多種活動對于企業的成功至關重要。您必須與多個合作伙伴攜手，監控無數互連的活動與不斷變化的組件，而且必須克服瓶頸與延遲問題，避免事態失去控制。

　　同時，您還要確保供應鏈滿足您的基本業務目標 -- 即供應鏈中每項活動與每個合作伙伴必須保持高效，并增加價值。這意味著您必須能夠對來自各種供應鏈活動的性能數據進行匯總與分析，然后使用這些信息改善業務運作，并根據不斷發展的業務形勢作出調整。

　　簡而言之，要想在當今的環境中獲得成功，您必須對難以管理的方面進行管理，與供應商、合作伙伴和客戶協作，對全部供應鏈活動進行協調，持續跟蹤并評測活動狀況，同時必須確保您的供應鏈在不斷變化的環境中保持適應能力與競爭能力。

　　監控、評測與獲勝

　　每一個挑戰都絕非易事。但是，采用mySAP SCM，您可輕松應對這些挑戰。mySAP SCM使您能夠與合作伙伴密切合作，準確地協調與管理內部及外部的供應鏈活動，同時確保為您價值網絡中的每個成員創造最大的價值。

　　采用mySAP SCM，您可以對整個供應鏈網絡中的流程、存貨、資產和合作伙伴進行管理 -- 包括從簡單地追蹤貨物發運到全面監控與微調關鍵流程中的復雜業務流。您可利用該解決方案管理不同IT系統以及從報價到客戶收貨各級供應鏈流程的信息。此外，該解決方案還可使您實時檢測、評估并解決問題 -- 這是在瞬息萬變的新新經濟時代中一個關鍵的成功因素。

　　mySAP SCM還可使您對供應鏈性能進行評測與管理。您可以定義、監控、評估并報告關鍵評測指標，例如存貨天數、交貨表現、訂單周期時間或生產率。您可以對這些信息進行分析，用于優化業務流程，并提高效率。

　　總之，mySAP SCM為您提供了監測、控制與管理供應鏈活動所需的工具，可用于創建一個社區，使各企業在高響應能力的適應性供應鏈網絡中實現協作。

　　供應鏈協調的要素

　　為了實現高效的供應鏈協調，mySAP SCM為您提供了開展兩項關鍵活動所需的工具與功能，即供應鏈事件管理與供應鏈性能管理。

　　供應鏈事件管理

　　mySAP SCM可供您定義與管理多種預期事件 -- 業務流程的重要日期，例如貨盤的貨物發放與貨車出發。您還可以利用SAP預先定義的各種事件，其中包括針對特定行業的最佳實踐。這些預先定義的事件已準備就緒，您可以立即運行該解決方案。

　　在監控供應鏈活動的執行時，mySAP SCM會確定并標記出問題，例如，計劃的交貨日期已過期，或者銷售商報告由于產品未及時開始生產而無法滿足預定的交貨日期。

　　很多情況下，mySAP SCM可使用共享的操作程序自動處理問題。例如，如果首選的承運商在特定時間內沒有對招標做出答復，mySAP SCM會發出二次請求。這種自動篩選例行事件與處理常見問題的能力使您能夠將精力與資源集中于更復雜的問題以及更具有戰略意義的事務。

　　當出現問題需要您解決時，mySAP SCM的事件管理能力使供應鏈合作伙伴能夠真正開展協作，以確定并實施解決方案。例如，mySAP SCM支持:

　　通知: 出現問題時，mySAP SCM會通知有關的合作伙伴，為他們提供獨自或與其它多個合作伙伴協同解決問題所需的信息。

　　模擬: mySAP SCM可生成和提議某些問題的可選解決方案。例如，從香港發往洛杉磯的貨物延誤，造成預定的海運承運人沒有收到，mySAP SCM可以建議空運，或者等待下次發運。系統也可對其建議的多個選項進行評估。

　　適應性協作: mySAP SCM使供應鏈能夠采用從歷史事件數據總結出的經驗，根據不斷變化的情況作出調整。例如，如果承運商一貫不可靠，事件管理信息可確保您的計劃與執行系統將來把該承運商排除在外。

　　供應鏈性能管理

　　mySAP SCM的性能管理能力使您能夠定義、選擇并監控關鍵性能參數，從而全面了解整個供應鏈的性能。這樣，您就可以調整并優化業務流程，確保從供應鏈活動、設備和人員的投資中獲得最大的回報。

　　mySAP SCM為您提供了全面的必需工具，用于確立可計量的供應鏈目標，評測供應鏈性能，確定問題，以及對這些問題給予有效的解決。所有這一切有助于確保供應鏈網絡中的每個成員良好地運作，并為整個網絡創造價值。

　　在日常的業務運作層面，該解決方案可持續監測關鍵性能結果，并在背離計劃時自動給出通知，這樣，您就可以使業務流程保持最高的效率。從戰略層面講，該解決方案為您提供了真正閉環供應鏈管理所需的反饋信息，這對于促進持續的改進，始終保持卓越的性能，以及確保供應鏈持續保持高效與競爭力非常關鍵。

　　mySAP SCM支持供應鏈委員會制訂的供應鏈操作參考 (SCOR) 模型，并且包含了300多個預先配置的供應鏈關鍵績效指標 (KPIs)，例如交貨情況、預測準確性和投資回報。您可以原封不動使用這些結果，也可以根據自己的特殊情況進行修改。

　　您可以使用mySAP SCM將供應鏈計劃與執行系統和供應鏈性能評測標準集成在一起，并全面了解整個供應鏈網絡的性能(而不是網絡中的某個環節)。此外，該解決方案支持在線分析處理與多維查看方式，使您能夠從不同的明細級別以及不同的角度查看數據，從而對各種可能的行動迅速而準確地進行評估。

　　為現實世界量身定制

　　mySAP SCM中的供應鏈協調理念基于SAP在供應鏈計劃與執行方面綜合的實際經驗。SAP全面了解管理廣泛的供應鏈事件需要采取的行動，在鏈接技術與業務系統以及通過網絡連接公司、系統和人員方面需要具備的經驗。

　　集成化的信息是供應鏈協調的關鍵所在，mySAP SCM就是專為當今復雜的多層面供應鏈網絡環境合作而量身定制的。mySAP SCM是基于開放式體系結構而設計，因此可與您的企業系統輕松連接，使您將預先配置的SCOR計量標準與公司的平衡計分卡計量方法完美結合，或者將事件管理信息用于制訂決策和綜合報告。

　　mySAP SCM可與非SAP系統輕松集成，包括外部數據源。這意味著您可以從承運商與服務代理、基于Web的事件源、移動設備、RF系統、GPS系統或其它數據源獲取信息。

　　該解決方案可與其它多種SAP解決方案集成，包括mySAP 客戶關系管理和mySAP 產品生命周期管理(包括從開發和工程設計到變化管理和維護管理在內的整個產品生命周期)。

　　運用SAP企業門戶解決方案，無論企業決策人是在您企業內部或是在合作伙伴公司都能輕松共享決策報告和通知信息。這種基于瀏覽器的技術使用戶能隨時隨地運用計算平臺訪問系統，從而簡化了跨地域、跨公司界限的協作。SAP企業門戶采用了易于定制的接口和基于角色的技術，保證了信息可以根據供應鏈網絡中特定的職責自動傳送給用戶。這樣，決策人可以獲得具有針對性的相關信息，用于對供應鏈活動進行協調，而不會由于面臨過多數據而不知所措。

　　更緊密的協調，更強的業務優勢

　　公司憑借著協作以及對供應鏈活動的協調能力，就可以對供應鏈中的各項活動進行全面管理，并在多個前沿領域具備業務優勢。例如，高效的供應鏈協調可幫您:

　　通過以下方面提高銷售額: -提供可靠、響應迅速的服務 -迅速識別并解決問題，確保準時交付 -對意外事件作出提前應對與管理 -確保所有供應鏈網絡成員為客戶創造更高價值

　　通過以下方面降低成本: -消除供應鏈中的盲點 -實現多項銷售商管理活動的自動化 -及時發現并解決問題 -縮短前置期與周期時間 -評測供應鏈投資回報，將資源用于最高效的領域

　　通過以下方面提高客戶滿意度: -讓客戶了解其訂單狀態 -提高交貨能力 -提高按時履行訂單的比例 -在供應鏈內部以協作方式解決意外問題 -使員工更關注于客戶滿意度，而非日常行政管理問題

　　通過以下方面提高適應能力: -提供所有合作伙伴的訂單狀態信息 -提高對協作程序的遵循能力 -及時召集所有相關合作伙伴解決問題 -更迅速地確定并消除瓶頸

　　通過以下方面促進持續改進: -從過去的供應鏈事件與解決方法中吸取經驗 -確定哪些活動正在執行 -搜集信息，以根據最佳實踐與競爭對手確定績效基準 -容易確定并集中于新的性能目標 -根據戰略目標確定并調整運作關鍵績效指標

mySAP 供應商關系管理

http://www.asiaworld-expo.com

mySAP SRM幫您管理費用支出，以實現持續獲利

面臨著對持續獲利能力的業務需求，各種規模的企業紛紛尋求采購和購置來源--以及管理供應商支出的底線優勢。如果能夠降低采購產品和服務的成本，就可以提高獲利能力 -- 而不會增加銷售支出或者影響質量。

這正是mySAP 供應商關系管理 (mySAP SRM) 解決方案能夠做到的。mySAP SRM實現了企業內以及供應商之間采購和購置流程的自動化，提高了對供應鏈的洞察力，并且使客戶能夠全面地了解全球的費用支出情況。

采用mySAP SRM，您可以控制整個供應流程 -- 從戰略到執行 -- 以幫您優化供應商的選擇，縮短周期時間，并且建立持續有效的供應商關系。通過內容和主數據合并所帶來的獨特優勢，mySAP SRM可幫您制訂并執行與企業戰略相一致的決策。

mySAP 供應鏈管理

http://www.asiaworld-expo.com

您需要一個完整、高效的解決方案來鏈接和增強您的業務

今天，供應鏈(Supply Chain)已成為企業間競爭的關鍵領域，同時也意味著企業將面臨一系列的挑戰。這些促使了他們必須不斷加快前進的步伐，推出個性化和可配置的產品，確信的承諾、按時的交貨、迅速響應客戶不斷變化著的需求、愛好及外界的經濟環境。

為了取得成功，您必須盡快解決以下關于供應鏈方面的問題:

我們如何在無需擁有大量庫存的情況下，對需求作出快速反應？

我們如何與供應商進行協同化工作，以便隨時快速地更改運作計劃？

我們如何在保持服務水平的同時，將現有的庫存、固定資產、運輸工具減至最低水平？

我們如何將新產品更快地推向市場？如果產品暢銷，我們如何才能加快進度來滿足更高要求？

我們如何在供應鏈處于滿負荷的狀態下，轉向基于因特網的電子銷售并面對最終客戶？

我們如何運用強大的供應鏈功能來為客戶提供更豐富的選擇空間、更快速可靠的生產與交付，從而使我們從眾多競爭者中脫穎而出？

我們如何在供應商不能供貨的情況之下，滿足來自各方的需求？

若要回答和解決上述問題，您就必需超越傳統供應鏈。合作伙伴間原有的直線型信息處理方式已不能適合新新經濟的發展。這種信息處理方式太慢，太不精確且成本太高，使您的企業容易被其他擁有協同供應鏈的競爭對手所蠶食。

由此可見，您需要創建協同化的環境，即建立供應鏈網絡。在此供應鏈網絡中，供應商、制造商、分銷商和客戶可動態地共享信息，緊密協作，向著共同目標發展。

創建協同化的供應鏈網絡

為了幫助您的公司創建協同化的供應鏈網絡，SAP提供了一個功能強大、全面集成的mySAP 供應鏈管理(mySAP SCM)解決方案。其所具備的完善功能可協助您管理整個供應鏈網絡：從供應鏈規劃到物料詢價、從需求計劃到產品配送。

通過運用mySAP SCM，您和您的合作伙伴就能及時獲取客戶需求并共享整個供應鏈中的信息。您能準確預測存貨短缺發生的可能性，并及時進行補貨以避免由此可能導致的任何延誤，自始至終確保計劃和執行的同步。

Novell協助中興通訊降低硬件成本案例

http://www.asiaworld-expo.com

　　以前，中興通訊公司的IT架構包括運行UNIX和Windows的服務器。前者需要高端硬件，后者則要求不斷打補丁—這使中興通訊公司的基礎設施不僅成本高昂，而且還不安全，難以管理。遷移到SUSE Linux Enterprise Sever是所有這些問題的解決方案，而且合乎成本效益。

　　降低了40%以上的硬件成本

　　通過遷移到Linux提高了安全性

　　減少了70%的IT維護工作量

　　挑戰

　　在競爭高度激烈的移動通訊市場，中興通訊公司的客戶持續不斷地要求他們的供應商提供新產品并降低售價。為了滿足這種要求，公司必須進行創新并以最理想的價格提供現有產品，中興通訊公司將10%的預算以及40%的人力投入研究和開發。

　　在研究和開發領域投入巨資的需求不斷促使其他業務領域提高效率并降低運營成本。IT部門意識到，他們可以通過重新規劃公司的IT架構為降低公司運營成本做出巨大貢獻。

　　以前，中興通訊公司將運行Microsoft Windows的低成本服務器與運行各種UNIX平臺的高端專用硬件結合使用。中興通訊公司的項目經理何軍評論到，“在許多方面，這種混合型基礎設施使我們兩頭受害，UNIX平臺需要價格高昂的硬件，而Windows服務器卻不安全，并且由于需要不斷打補丁和進行升級而導致維護成本很高。”

　　解決方案

　　中興通訊公司決定尋找能夠提供“中間路線”的操作系統，試圖找到一種不僅易于管理而且能夠在低成本硬件上高效運行的安全環境。在此過程中，他們對Linux進行了測試。

　　何軍說，“我們需要的操作系統必須能夠靈活自如地滿足所有客戶的需求，既包括最大型的客戶，
也包括最小型的客戶。基于Linux的基礎設施及能夠為我們的尖端客戶提供高性能，也能夠為那些要求沒那么高的客戶提供合乎成本效益的解決方案”。

　　作為一家大型企業，中興通訊公司需要找到擁有為其全新Linux環境提供高效支持所需的資源并且有能力在全球范圍內提供服務的合作伙伴。Novell是世界上為數不多能夠提供企業級Linux發行版本和所需服務水平的軟件公司之一。

　　何軍說，“我們對各種Linux發行版本進行了評估，發現SUSE Linux Enterprise Sever具有我們所需的所有品質。在移動通信業，它已成為備受推崇的操作系統。并且，Novell技術服務部門與我公司內部團隊的成功協作使我們確信，Novell是我們理想的合作伙伴”。

　　Novell Technical Services幫助中興通訊公司設計了利用機遇AMD64T的業界標準服務器將該公司許多關鍵系統從UNIX和Windows遷移到SUSE Linux Enterprise Server的藍圖。盡管整個過程規模浩大而且極為復雜，但工作小組還是在短短一年內成功完成了任務。

　　何軍說，“為了使我們的長期Linux戰略成功實現，此工程的平穩進行十分關鍵。我們希望使整個企業相信，SUSE Linux Enterprise是未來的正確選擇，從而使我們能夠在單一操作系統上將整個架構標準化。在幫助我們迅速而圓滿地完成此工程方面，Novell技術服務團隊值得稱贊”。

成果

　　通過將基于UNIX的核心系統遷移到SUSE Linux Enterprise Server，中興通訊公司已能夠將許多專用硬件平臺替換為基于AMD處理器的服務器，從而將硬件成本降低40%以上。并且，通過Microsoft Windows遷移到SUSE Linux Enterprise，提高了安全性并降低了惡意軟件的威脅，這使中興通訊公司受益非淺。病毒感染情況顯著減少，IT職員不再需要每隔幾天就安裝一次安全補丁。因此，新基礎設施的管理要容易的多，這顯著降低了維護工作量。

　　何軍說，“以前，僅僅是為了確保Windows計算機運行最新的安全更新以及清除病毒，我們每年就要投入大約100個工作日。此外，受病毒感染的計算機很可能會導致核心系統運行中斷。借助SUSE Linux Enterprise，我們將IT維護工作量降低了70%，并將停機時間縮短了90%”。

　　SUSE Linux Enterprise提高了系統可用性，這不僅幫助中興通訊公司的員工更高效地完成工作，并減少了系統運行中斷。最終，這使中興通訊公司能夠以更低的運營成本為客戶提供更好的客戶，并使精通業務的IT員工能夠把注意力放到價值更高的工作上。

　　何軍說，“SUSE Linux Enterprise解決方案幫助我們降低了成本、提高了安全性并縮短了停機時間，它具備我們以前使用的基礎設施的全部優點，并且所有缺點也不復存在。有了Novell這位合作伙伴，我們便獲得了能夠為業務增添切實價值的IT環境。

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2011年8月10日星期三

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